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I'M
ana
chreih.

Partner
@
Better

Back in 2019, when I left the corporate world, I swore I would never work in advertising again. I was in the peak of my career as Client Lead on a big regional client, yet felt burnout and disillusioned.

But like all true loves, advertising lured me back in when my now partner, Raluca Kovacs proposed a Better way of playing the game.

hello

Passionate about human behavior- I come from a Psychology background: a degree in Media Psychology (Padua University, 2006) and a masters in Influence and Manipulation. People I meet tell me I have a positive effect on them- I am a very solar person.

In any project I attach myself to, I throw myself fully in the game. Truth be told, this is what lead me to burnout. That's why, in the past 5 years I focused on learning how to keep my enthusiasm but better manage my resources.

I worked in advertising and marketing 15+ years and I was lucky enough to be exposed to various business environments, to lead quite a large no of teams and to work on most brand categories on the local and international market.

Be it employed in state owned companies, entrepreneurial businesses, major international advertising groups or private projects- my biggest achievement is building relationships that stood the test of time, both internally and with clients.

I strongly believe in life-long learning as I am driven by curiosity and energy. I’m in constant training- as we speak I'm learning somatic stress reduction techniques, group moderation, coaching and strengthening communities.

The one life changing training for me: IMD High Performance Leadership, held by George Kohlrieser - a former FBI hostage negotiator and Distinguished Professor of Leadership and Organizational Behavior.

My future: Leading for the Better.

BIO
EXPERIENCE

Experience

2023- present

Co-founder @Better

healthy, impact driven advertising and comms eco-system

2019-2023

Consultant

relationship | agency processes | branding& positioning | communication strategy

2015-2019

Regional Account Director | Client lead
@
Publicis Romania

Lead on CEE Regional Coca-Cola Brands
Lead on Romanian Market Coca-Cola Brands
Lead on JTI Romania

(Brands & Corporate Affairs Communications)
Account Management for Farmaciile Dona- Local Romanian Pharmacy Brand

2009-2015

2018-2019

Freelance Project Manager
@Inside Academy

Helped build one of the most prestigious Romanian Interior Design private school and community

New Business & Integration | Account Director
@McCann Erickson Romania

New Business & Integration Manager
Project & Relationship Lead for: Vodafone Romania ; Heineken Romania; Kandia Excelent; Dedeman ; Exxon Mobil; Tiriac Holdings;
Regional Lead for Bite Lithuania

2008-2009

Account Relationship Manager | New Business
@Next Advertising

Account management for: Scoala Media, New business, Stejar Pilsner, The Money Channel, Transavia, Western Union, Biofarm (Bixtonim, Triferment, Colebil), Aegon, Euroministorage, Injoy Books, Fundatia Copii in Dificultate, TV Neptun

2006-2008

Image Coordinator & Assistant to the Comercial Director
@Posta Romana

Biggest Romanian State Owned Company

Brand development

Management of Commercial Partnerships: ING Pensions, Western Union, New business

Pencil with Eraser

CONTACT 

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